The following are comments from netizens voicing their thoughts via Weibo, links provided.
此事是政府监管部门多年来欺小畏大、执法不公、袒护少数的恶果。工商总局拿阿里巴巴开刀，显示了市场管理水平的进步，也凸显了 "法律面前人人平等" 之任重道远。马云，请自重！(Link)
Translation: This is the consequence of the authorities' long-time biased regulation. Now, cracking down on Alibaba shows signs of improvement on market regulation and suggests we are nowhere near equality before the law yet. Jack, behave yourself!
如果没有马云当初创办阿里巴巴和淘莫（宝网，开启属于中国人的电商，现在中国早就被ebay，亚马逊等辈侵占了整个市场。(Link)
Translation: China would have been conquered by eBay and Amazon, were it not for Jack Ma's Alibaba and Taobao.
看过公布的内容，仅仅根据几个样本就得出百分比的结论，毫无严肃性，误导社会。虽然我只是个消费者，但我还是支持淘宝告它！(Link)
Translation: I have seen the published reports. It drew a conclusion based on very limited number of samples. It is not serious and is misleading. Although I am only a customer, I support Taobao in suing it!
我敬重马云，我们需要他向政府争取应有的权利。这不是一般商人能做到的，同时我也看到政府不希望阿里巴巴太过强大。(Link)
Translation: I admire Jack Ma, we need him to fight for the rights we own. What he did is far beyond what a common businessman can ever do. Meanwhile, I can tell that our government doesn't want Alibaba to become too strong to be controlled.
BABA股价破百，美国律所Carroll, Burdick & McDonough驻北京执行合伙人、专门研究知识产权问题的贝康西尼(Paolo Beconcini)表示，阿里巴巴的反应如此强烈，他觉得有点反常，一般来讲企业会和政府进行协商。(Link)
Translation: Executive Partner Paolo Beconcini from the U.S. law firm Carroll, Burdick & McDonough said that it is abnormal for Alibaba to fight back in such an aggressive way. Normally, an enterprise will negotiate with the government (in private).